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Private label share of consumer packaged goods sales of selected retailers in the United States in 2018*

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Sources

Release date

July 2019

Region

United States

Survey time period

2019

Special properties

12 months ended December 31, 2019

Supplementary notes

*Limited to sales within the following categories: baby, grocery, health & beauty, household, and pet.

Citation formats

Store brands share of U.S. CPG sales in 2018, by selected retailer

Published by
F. Watty,
Nov 14, 2019
In 2018, ** percent of Costco's consumer packaged goods sales in the United States were from private labels. During that period, store brands accounted for an average of ** percent of CPG sales for retailers in the United States.
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