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Distribution of digital ads blocked by publishers worldwide in 1st half 2022, by category

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Source

Release date

September 2022

Region

Worldwide

Survey time period

H1 2022

Special properties

on Confiant's platform; wider industry metrics may vary

Supplementary notes

* "Other" includes over 100 other categories.
Percentage points missing to 100 percent are probably due to rounding.

Citation formats

Digital ads blocked by publishers worldwide 2022, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 11, 2022
In the first half of 2022, gambling ads accounted for ** percent of all ads blocked by digital publishers worldwide. Gambling was thus the most blocked category. Pharmaceutical drugs ranked second, with ** percent of all blocks. Cryptocurrency and alcoholic beverages followed, with and **** percent, respectively.
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