According to the survey conducted in February 2025, around *** out of 10 B2C and B2B marketers in the United States reported being cautious with spending decisions due to geopolitical tensions. Roughly **** of respondents mentioned shifting spending to the year's second half.
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MarketingCharts. (May 5, 2025). Impact of geopolitical tensions on marketing budgets according to marketers in the United States as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1612192/geopolitical-tension-impact-marketing-budget-us/
MarketingCharts. "Impact of geopolitical tensions on marketing budgets according to marketers in the United States as of February 2025." Chart. May 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1612192/geopolitical-tension-impact-marketing-budget-us/
MarketingCharts. (2025). Impact of geopolitical tensions on marketing budgets according to marketers in the United States as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1612192/geopolitical-tension-impact-marketing-budget-us/
MarketingCharts. "Impact of Geopolitical Tensions on Marketing Budgets According to Marketers in The United States as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 May 2025, /statistics/1612192/geopolitical-tension-impact-marketing-budget-us/
MarketingCharts, Impact of geopolitical tensions on marketing budgets according to marketers in the United States as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1612192/geopolitical-tension-impact-marketing-budget-us/ (last visited July 31, 2026)
Impact of geopolitical tensions on marketing budgets according to marketers in the United States as of February 2025 [Graph], MarketingCharts, May 5, 2025. [Online]. Available: /statistics/1612192/geopolitical-tension-impact-marketing-budget-us/
