In 2025, e-commerce in Brazil generated around  billion Brazilian reals in revenue, marking a **** percent increase from the previous year's total of approximately billion. The online shopping sector experienced significant growth in 2020, driven by the COVID-19 pandemic, with revenues expanding by ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
Consumer behavior
In 2025, more than **** of online shoppers in Brazil were between 35 and 44 years old, signaling a significant participation of middle-aged consumers in e-commerce. Regarding the most popular categories, fragrances and cosmetics led online sales during the first half of 2023, accounting for ** percent of total purchases, closely followed by home decor, which made up ** percent.
A battle of giants
Mercado Libre and Amazon are ranked as Brazil's most visited online retailers. While the Argentine-born online marketplace Mercado Libre derives over half of its revenue from Brazil, U.S. giant Amazon has significantly intensified its presence in the country. Amazon currently operates ***fulfillment centers and ** delivery stations, with plans to expand to ****delivery stations by 2024.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
