In 2020, the website traffic of marketplaces owned by intermediaries reached over **** million. In contrast, the number of visitors of online marketplaces belonging to retailers was less than half that of intermediaries. In the previous year, the proportion of traffic remained higher for retailers. In Ghana, the most popular online marketplace is Jumia, which operates in several other African countries.
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International Trade Centre. (October 25, 2022). Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
International Trade Centre. "Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s)." Chart. October 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
International Trade Centre. (2022). Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
International Trade Centre. "Number of Online Marketplace Visitors in Ghana in 2019 and 2020, by Type of Ownership (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Oct 2022, /statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
International Trade Centre, Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/ (last visited July 29, 2026)
Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s) [Graph], International Trade Centre, October 25, 2022. [Online]. Available: /statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
