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Gender portrayal in advertisements across India in 2023, by stereotype

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Sources

Release date

April 2024

Region

India

Survey time period

October 2023

Special properties

261 new ads across 13 languages in India

Supplementary notes

The source reviewed 261 advertisements across 13 Indian languages that went on air in October 2023.

Citation formats

Gender portrayal in ads across India 2023, by stereotype

Published by ÌÇÐÄÆƽâ°æ Research Department, May 8, 2024
A review of advertisements aired in India in October 2023 revealed that ** percent of ads portrayed females aged 20-39, while about ** percent depicted males in the same age group. Additionally, ** percent of ads featured female characters with lighter skin tones, compared to ** percent of ads with male characters.
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Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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