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Priorities taken into account when creating advertising content according to in-house and agency advertising professionals in the United States and Canada as of March 2021

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Sources

Release date

September 2021

Region

Canada, United States

Survey time period

March 2021

Number of respondents

*

Age group

18 years and older

Special properties

among respondents working in advertising, marketing, or media

Supplementary notes

*In-house respondent sample was 178; Agency respondent sample was 214

Citation formats

Priorities for the creation of ad content in-house and via agency U.S. & Canada 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 7, 2022
In a survey conducted among advertising and marketing professionals in the United States and Canada in early 2021 it was found that ad campaign performance was a priority during advertising creation for ** percent of in-house marketers and ** percent of agency professionals. At the same time inclusion in advertising messages was prioritized by ** percent of in-house and ** percent of agency marketers.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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