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The corporation Sber, which expanded its range of services far behind its original field of banking, was Russia's largest advertiser in 2024, having spent over ** billion Russian rubles on promotion. The internet company Ozon had the second-largest advertising spending in Russia, at approximately ** billion Russian rubles. 

How much does Russia spend on advertising?

Russia's advertising spending has increased since 2022. It reached *** million U.S. dollars in 2023 and was expected to grow by around ** percent in the following year. Digital advertising was the leading advertising channel, followed by television and online video services.

Online advertising growth in Russia

As the internet population in Russia increased, so did the investment in online advertising, such as banner, video, and social media placements. Digital advertising steadily grew in recent years and overcame television ads in 2018. When the coronavirus (COVID-19) pandemic started, the internet was the only medium that saw an increase in ad spending in Russia.