In 2023, about ** percent of Taiwan's digital ad spending went to display ads. In contrast, buzz and content marketing ads, such as influencer marketing and live-streaming promotion, accounted for only **** percent of Taiwan's digital advertising revenue.
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DMA (Taiwan), & Google Drive. (July 22, 2024). Distribution of digital advertising expenditure in Taiwan in 2023, by ad format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1327992/advertising-expenditure-of-taiwan-by-ad-format/
DMA (Taiwan), und Google Drive. "Distribution of digital advertising expenditure in Taiwan in 2023, by ad format." Chart. July 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1327992/advertising-expenditure-of-taiwan-by-ad-format/
DMA (Taiwan), Google Drive. (2024). Distribution of digital advertising expenditure in Taiwan in 2023, by ad format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1327992/advertising-expenditure-of-taiwan-by-ad-format/
DMA (Taiwan), and Google Drive. "Distribution of Digital Advertising Expenditure in Taiwan in 2023, by Ad Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jul 2024, /statistics/1327992/advertising-expenditure-of-taiwan-by-ad-format/
DMA (Taiwan) & Google Drive, Distribution of digital advertising expenditure in Taiwan in 2023, by ad format ÌÇÐÄÆƽâ°æ, /statistics/1327992/advertising-expenditure-of-taiwan-by-ad-format/ (last visited July 27, 2026)
Distribution of digital advertising expenditure in Taiwan in 2023, by ad format [Graph], DMA (Taiwan), & Google Drive, July 22, 2024. [Online]. Available: /statistics/1327992/advertising-expenditure-of-taiwan-by-ad-format/
