Survey question: How much do you agree or disagree with the following statement? - "I'd be prepared to pay more for a product if I knew the brand supported an issue I care about."
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Share of Gen Z who would pay more for a conscious brand APAC 2021, by country
According to a survey among generation Z consumers in 2021, ** percent of the respondents in China stated they would pay more for a brand that supported the issues they care about. In comparison, ** percent of the Gen Z consumers in Japan said they would pay more if a brand supported the issues they cared about.
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Campaign Asia. (August 12, 2021). Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
Campaign Asia. "Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory." Chart. August 12, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
Campaign Asia. (2021). Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
Campaign Asia. "Share of Gen Z Who Would Pay More for a Brand That Supported The Issues They Care about in The Asia-pacific Region in 2021, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Aug 2021, /statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
Campaign Asia, Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/ (last visited August 03, 2026)
Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory [Graph], Campaign Asia, August 12, 2021. [Online]. Available: /statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
