Social Index is a metric developed by SentiOne. The index not only informs about the volume of the brand-related conversations, but also provides insight about the emotional aspects of them. High rank in the Social Index means a high ratio of positive mentions (and low ratio of negative ones) in a lively overall discussion.
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Leading banking and finance brands worldwide 2021, by Social Index score
In 2021, the financial technology company PayPal gained the highest score among banking and financial company brands in the Social Index. PayPal's high score indicates a high volume of brand-related conversations and a high ratio of positive mentions in these conversations. It was followed by Cash App and Deutsche Bank which both scored around *** times less points, compared to the leader in the category.
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SentiOne. (June 21, 2022). Leading banking and financial brands worldwide in 2021, by Social Index score [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1322620/banking-and-finance-brands-social-index-score/
SentiOne. "Leading banking and financial brands worldwide in 2021, by Social Index score." Chart. June 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1322620/banking-and-finance-brands-social-index-score/
SentiOne. (2022). Leading banking and financial brands worldwide in 2021, by Social Index score. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1322620/banking-and-finance-brands-social-index-score/
SentiOne. "Leading Banking and Financial Brands Worldwide in 2021, by Social Index Score." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jun 2022, /statistics/1322620/banking-and-finance-brands-social-index-score/
SentiOne, Leading banking and financial brands worldwide in 2021, by Social Index score ÌÇÐÄÆƽâ°æ, /statistics/1322620/banking-and-finance-brands-social-index-score/ (last visited July 31, 2026)
Leading banking and financial brands worldwide in 2021, by Social Index score [Graph], SentiOne, June 21, 2022. [Online]. Available: /statistics/1322620/banking-and-finance-brands-social-index-score/
