The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
Rabobank's brand value exhibited significant growth between 2009 and 2025, marked by periodic fluctuations. The Dutch bank bottomed out in 2009 with a brand value of approximately **** billion U.S. dollars. In 2019, Rabobank achieved a notable milestone by surpassing billion U.S. dollars for the first time. By 2025, the bank's brand value had further increased and peaked at **** billion U.S. dollars, positioning it as the second-most valuable bank in the Netherlands.Ìý
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Brand Finance. (March 19, 2025). Brand value of Rabobank from 2009 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1499941/brand-value-of-rabobank/
Brand Finance. "Brand value of Rabobank from 2009 to 2025 (in billion U.S. dollars)." Chart. March 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1499941/brand-value-of-rabobank/
Brand Finance. (2025). Brand value of Rabobank from 2009 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1499941/brand-value-of-rabobank/
Brand Finance. "Brand Value of Rabobank from 2009 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2025, /statistics/1499941/brand-value-of-rabobank/
Brand Finance, Brand value of Rabobank from 2009 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1499941/brand-value-of-rabobank/ (last visited July 27, 2026)
Brand value of Rabobank from 2009 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, March 19, 2025. [Online]. Available: /statistics/1499941/brand-value-of-rabobank/
