The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
Between 2007 and 2024, Charles Schwab's brand value grew significantly, despite some fluctuations. After hitting its lowest point in 2009 at approximately **** billion U.S. dollars, the American bank steadily expanded, recording almost ** billion U.S. dollars in 2025. In doing so, it reached its highest value to date and established itself as one of the fastest-growing brands in the United States.
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Brand Finance. (March 19, 2025). Brand value of Charles Schwab from 2007 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1499861/brand-value-of-charles-schwab/
Brand Finance. "Brand value of Charles Schwab from 2007 to 2025 (in billion U.S. dollars)." Chart. March 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1499861/brand-value-of-charles-schwab/
Brand Finance. (2025). Brand value of Charles Schwab from 2007 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1499861/brand-value-of-charles-schwab/
Brand Finance. "Brand Value of Charles Schwab from 2007 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2025, /statistics/1499861/brand-value-of-charles-schwab/
Brand Finance, Brand value of Charles Schwab from 2007 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1499861/brand-value-of-charles-schwab/ (last visited July 29, 2026)
Brand value of Charles Schwab from 2007 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, March 19, 2025. [Online]. Available: /statistics/1499861/brand-value-of-charles-schwab/
