When determining the reach of DNA companies, SentiOne takes into account the direct and indirect interactions that mention generated and calculates viewable impressions based on a unique algorithm.
In the first quarter of 2022, 23andMe reached almost 116 million points in online impressions and mentions, making it the most-talked about DNA company brand in that period. Ancestry DNA and MyHeritage DNA followed, with roughly 34 million and four million online impressions, respectively.
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SentiOne. (June 21, 2022). Leading DNA companies worldwide between January and March 2022, by number of online impressions [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1322868/dna-companies-online-reach/
SentiOne. "Leading DNA companies worldwide between January and March 2022, by number of online impressions." Chart. June 21, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1322868/dna-companies-online-reach/
SentiOne. (2022). Leading DNA companies worldwide between January and March 2022, by number of online impressions. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1322868/dna-companies-online-reach/
SentiOne. "Leading Dna Companies Worldwide between January and March 2022, by Number of Online Impressions." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Jun 2022, /statistics/1322868/dna-companies-online-reach/
SentiOne, Leading DNA companies worldwide between January and March 2022, by number of online impressions ÌÇÐÄÆÆ½â°æ, /statistics/1322868/dna-companies-online-reach/ (last visited July 27, 2026)
Leading DNA companies worldwide between January and March 2022, by number of online impressions [Graph], SentiOne, June 21, 2022. [Online]. Available: /statistics/1322868/dna-companies-online-reach/