In 2023, Itau claimed the title of Latin America's most valuable bank brand, with a brand value of *** billion U.S. dollars. Despite a slight decline to *** billion U.S. dollars, Itau maintained its market leadership through both 2024 and 2025. Banco do Brasil secured the second position throughout this period, though its brand value decreased from **** billion U.S. dollars to *** billion U.S. dollars. Brazilian neobank Nubank made a significant impact, breaking into the top five with an impressive brand value surge to **** billion U.S. dollars. The digital bank also saw a sharp increase in the number of its customers since 2016, but particularly after 2019.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Brand Finance. (March 20, 2025). Most valuable banking brands in Latin America from 2023 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/273831/south-american-banks-with-the-most-valuable-brands/
Brand Finance. "Most valuable banking brands in Latin America from 2023 to 2025 (in million U.S. dollars)." Chart. March 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/273831/south-american-banks-with-the-most-valuable-brands/
Brand Finance. (2025). Most valuable banking brands in Latin America from 2023 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/273831/south-american-banks-with-the-most-valuable-brands/
Brand Finance. "Most Valuable Banking Brands in Latin America from 2023 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2025, /statistics/273831/south-american-banks-with-the-most-valuable-brands/
Brand Finance, Most valuable banking brands in Latin America from 2023 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/273831/south-american-banks-with-the-most-valuable-brands/ (last visited July 31, 2026)
Most valuable banking brands in Latin America from 2023 to 2025 (in million U.S. dollars) [Graph], Brand Finance, March 20, 2025. [Online]. Available: /statistics/273831/south-american-banks-with-the-most-valuable-brands/
