The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
Between 2007 and 2025, U.S. Bancorp's brand value saw significant growth, despite some fluctuations. Beginning at approximately **** billion U.S. dollars in 2007, the brand surpassed the ** billion-dollar mark for the first time in 2025, achieving its highest value during this period.
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Brand Finance. (March 19, 2025). Brand value of U.S. Bancorp from 2007 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1499887/brand-value-of-bancorp/
Brand Finance. "Brand value of U.S. Bancorp from 2007 to 2025 (in billion U.S. dollars)." Chart. March 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1499887/brand-value-of-bancorp/
Brand Finance. (2025). Brand value of U.S. Bancorp from 2007 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1499887/brand-value-of-bancorp/
Brand Finance. "Brand Value of U.S. Bancorp from 2007 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2025, /statistics/1499887/brand-value-of-bancorp/
Brand Finance, Brand value of U.S. Bancorp from 2007 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1499887/brand-value-of-bancorp/ (last visited July 23, 2026)
Brand value of U.S. Bancorp from 2007 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, March 19, 2025. [Online]. Available: /statistics/1499887/brand-value-of-bancorp/
