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Interest in tech-enabled shopping tools among online back-to-college (BTC) consumers in the United States in 2022

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Source

Release date

July 2022

Region

United States

Survey time period

May 20 to June 14, 2022

Number of respondents

901 respondents

Special properties

Parents with college-going children who will use at least one digital device while shopping for BTC

Method of interview

Online panel

Citation formats

Interest in and use of technologies among U.S. back-to-college shoppers 2022

Published by
F. Watty,
Jul 21, 2022
According to a survey carried out among parents of college students in the United States in 2022, approximately ** percent of shoppers intended to use smartphones during the back-to-college shopping season. Nearly a third of shoppers also intended to use social media for the purpose of back-to-college shopping.
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