Share of back-to-college shoppers implementing savings-focused shopping behaviors due to the state of the economy in the United States from 2019 to 2022, by method
Characteristic
2019
2020
2021
2022
Using coupons more
18%
18%
17%
23%
Buying more store brand/generic products
19%
22%
22%
32%
Shopping for sales more often
28%
29%
28%
37%
Doing more comparative shopping online
27%
31%
29%
37%
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In 2022, more people shopping for back-to-college supplies in the United States were looking for ways to save money on said expenses than in previous years. Nearly 40 percent of U.S. college supply shoppers were planning to shop for sales more often and intended to do more comparative shopping online. From 2019 to 2021, the percentage of consumers taking these money-saving approaches floated around the 30 percent mark.
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National Retail Federation. (July 6, 2022). Share of back-to-college shoppers implementing savings-focused shopping behaviors due to the state of the economy in the United States from 2019 to 2022, by method [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1321004/shoppers-trying-to-save-while-buying-back-to-college-supplies/
National Retail Federation. "Share of back-to-college shoppers implementing savings-focused shopping behaviors due to the state of the economy in the United States from 2019 to 2022, by method." Chart. July 6, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1321004/shoppers-trying-to-save-while-buying-back-to-college-supplies/
National Retail Federation. (2022). Share of back-to-college shoppers implementing savings-focused shopping behaviors due to the state of the economy in the United States from 2019 to 2022, by method. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1321004/shoppers-trying-to-save-while-buying-back-to-college-supplies/
National Retail Federation. "Share of Back-to-college Shoppers Implementing Savings-focused Shopping Behaviors Due to The State of The Economy in The United States from 2019 to 2022, by Method." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jul 2022, /statistics/1321004/shoppers-trying-to-save-while-buying-back-to-college-supplies/
National Retail Federation, Share of back-to-college shoppers implementing savings-focused shopping behaviors due to the state of the economy in the United States from 2019 to 2022, by method ÌÇÐÄÆƽâ°æ, /statistics/1321004/shoppers-trying-to-save-while-buying-back-to-college-supplies/ (last visited August 01, 2026)
Share of back-to-college shoppers implementing savings-focused shopping behaviors due to the state of the economy in the United States from 2019 to 2022, by method [Graph], National Retail Federation, July 6, 2022. [Online]. Available: /statistics/1321004/shoppers-trying-to-save-while-buying-back-to-college-supplies/
