Parents of school-aged children, with respondents having at least one child attending school in grades K to 12 this fall
Method of interview
Online survey
Supplementary notes
The survey has a margin of error for the entire sample of plus or minus three percentage points.
The source does not provide any information regarding the age of respondents.
Citation formats
Estimated time to do back-to-school shopping among U.S. consumers 2020
This statistic shows the results of an online survey conducted in the United States from May 29 to June 5, 2020, in which 1,200 parents of school-aged children were asked when they would likely do their back-to-school shopping. During the survey, nine percent of the respondents said that they expected shop for school supplies earlier than July.
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Deloitte. (July 17, 2020). When will you likely shop for back-to-school supplies? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/286408/estimated-time-to-begin-back-to-school-shopping-among-us-consumers/
Deloitte. "When will you likely shop for back-to-school supplies?." Chart. July 17, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/286408/estimated-time-to-begin-back-to-school-shopping-among-us-consumers/
Deloitte. (2020). When will you likely shop for back-to-school supplies?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/286408/estimated-time-to-begin-back-to-school-shopping-among-us-consumers/
Deloitte. "When Will You Likely Shop for Back-to-school Supplies?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jul 2020, /statistics/286408/estimated-time-to-begin-back-to-school-shopping-among-us-consumers/
Deloitte, When will you likely shop for back-to-school supplies? ÌÇÐÄÆƽâ°æ, /statistics/286408/estimated-time-to-begin-back-to-school-shopping-among-us-consumers/ (last visited July 30, 2026)
When will you likely shop for back-to-school supplies? [Graph], Deloitte, July 17, 2020. [Online]. Available: /statistics/286408/estimated-time-to-begin-back-to-school-shopping-among-us-consumers/
