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Leading reasons to buy again from an online retailer in Germany in 2024

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Source

Release date

November 2024

Region

Germany

Survey time period

2024

Number of respondents

10,000*

Special properties

Consumers

Supplementary notes

This question was phrased by the source as follows: "How influential, if at all, are each of the following in your decision to purchase again from an online retailer?"

*Total number of respondents from Germany, the United Kingdom, France, the Netherlands and Belgium.

Citation formats

Important factors to shopping again from an online retailer in Germany 2024

Published by
F. Watty,
Apr 16, 2025

Free shipping was the most influential factor in the decision of German consumers to buy again from an online retailer, according to a 2024 survey. Free returns and availability of payment methods followed, with ** percent of shoppers selecting each as influential factors.

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Statistics on " E-commerce returns in Europe "

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Overview

6

United Kingdom

5

Germany

4

France

4

Spain

4

Italy

5

Other countries

6

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Topics

E-commerce returns in EuropeGen Z online shopping behaviorOnline shopping behavior in the United StatesE-commerce in the United StatesE-commerce in Latin America
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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