The survey data was collected from all months of 2021, with about 1,200 respondents in each month. During a first screening, all respondents were asked if they had purchased from the internet within the past week, and only those who answered yes continued with the survey.
This question was phrased by the source as follows: "Hvilke varer eller tjenester har du købt på nettet inden for den seneste uge?" (What goods or services have you bought online in the past week?).
Citation formats
Share of online clothing, shoes, and accessories shoppers in Denmark 2021
In 2021, almost half of young Danish consumers shopped for clothing, shoes, and accessories online. Moreover, about ** percent of families with children and only around ** percent of pensioners bought this category of fashion products online.
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Dansk Erhverv. (February 17, 2022). Share of shoppers purchasing clothing, shoes, and accessories online in Denmark in 2021, by group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1320693/clothing-shoes-and-accessories-online-shoppers-denmark/
Dansk Erhverv. "Share of shoppers purchasing clothing, shoes, and accessories online in Denmark in 2021, by group ." Chart. February 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1320693/clothing-shoes-and-accessories-online-shoppers-denmark/
Dansk Erhverv. (2022). Share of shoppers purchasing clothing, shoes, and accessories online in Denmark in 2021, by group . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1320693/clothing-shoes-and-accessories-online-shoppers-denmark/
Dansk Erhverv. "Share of Shoppers Purchasing Clothing, Shoes, and Accessories Online in Denmark in 2021, by Group ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2022, /statistics/1320693/clothing-shoes-and-accessories-online-shoppers-denmark/
Dansk Erhverv, Share of shoppers purchasing clothing, shoes, and accessories online in Denmark in 2021, by group ÌÇÐÄÆƽâ°æ, /statistics/1320693/clothing-shoes-and-accessories-online-shoppers-denmark/ (last visited August 03, 2026)
Share of shoppers purchasing clothing, shoes, and accessories online in Denmark in 2021, by group [Graph], Dansk Erhverv, February 17, 2022. [Online]. Available: /statistics/1320693/clothing-shoes-and-accessories-online-shoppers-denmark/
