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Share of online shoppers buying clothes and sports goods in Denmark from 2008 to 2024

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Source

Release date

July 2026

Region

Denmark

Survey time period

2008 to 2024

Supplementary notes

The date of release is the date of access.

Citation formats

Online clothes and sports goods shoppers in Denmark 2008-2024

Published by
F. Watty,
Jul 3, 2026

In Denmark, the share of online clothing and sports goods shoppers increased from around ** percent in 2008 to roughly ** percent in 2024. Although the share of shoppers has steadily grown over the survey period, there have been two minor dips in 2018 and 2020. During these years, approximately two in three Danish consumers purchased clothing and sports items via the internet.

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Statistics on " Apparel market in Denmark "

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Overview

7

Online clothing retail

5

International trade

6

Financials

6

Market leaders

8

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Topics

Fashion e-commerce in the NordicsFashion e-commerce in the United StatesE-commerce in the NordicsE-commerce in FinlandFashion e-commerce in the United Kingdom
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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