This question was phrased by the source as follows: "Thinking about when you’re deciding to purchase [category], how would you typically browse, research, or look for inspiration on what to buy?"
*Including low and no-alcohol alternatives.
**approximately 300 respondents per category.
Citation formats
Share of consumers mainly researching products online in Denmark 2025, by category
In 2025, ** percent of Danish consumers looked for inspiration and researched mainly online before purchasing luxury fashion products. In the Nordic country, ** percent of toys and games consumers and ** percent of home appliances consumers used the online channel as the main source of inspiration in 2025.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
BCG. (June 2, 2025). Share of consumers mainly browsing, researching, and looking for inspiration online on what to buy in Denmark 2025, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1620985/consumers-mainly-looking-for-products-online-in-denmark/
BCG. "Share of consumers mainly browsing, researching, and looking for inspiration online on what to buy in Denmark 2025, by product category." Chart. June 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1620985/consumers-mainly-looking-for-products-online-in-denmark/
BCG. (2025). Share of consumers mainly browsing, researching, and looking for inspiration online on what to buy in Denmark 2025, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1620985/consumers-mainly-looking-for-products-online-in-denmark/
BCG. "Share of Consumers Mainly Browsing, Researching, and Looking for Inspiration Online on What to Buy in Denmark 2025, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2025, /statistics/1620985/consumers-mainly-looking-for-products-online-in-denmark/
BCG, Share of consumers mainly browsing, researching, and looking for inspiration online on what to buy in Denmark 2025, by product category ÌÇÐÄÆƽâ°æ, /statistics/1620985/consumers-mainly-looking-for-products-online-in-denmark/ (last visited July 21, 2026)
Share of consumers mainly browsing, researching, and looking for inspiration online on what to buy in Denmark 2025, by product category [Graph], BCG, June 2, 2025. [Online]. Available: /statistics/1620985/consumers-mainly-looking-for-products-online-in-denmark/
