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Share of consumers who enjoy grocery shopping in the United States as of February 2023, by generation

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Sources

Release date

April 2023

Region

United States

Survey time period

February 1 to 14, 2023

Number of respondents

2,105 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question was originally stated by the source as: "Which of the following best describes your attitude toward grocery shopping?"
Gen Z: ages 18-25.
Millennial: ages 26-41.
Gen X: ages 42-57.
Boomer: ages 58-76.
Silent/Mature: ages 77+.

Citation formats

Enjoyment of grocery shopping in the U.S. by generation 2023

Published by
T. Ozbun,
Apr 17, 2023

According to a February 2023 survey of U.S. shoppers, younger generations seem to enjoy grocery shopping more than their older counterparts. In total, ** percent of Generation Z and ** percent of millennials enjoyed grocery shopping, while for boomers and the silent generation the share of respondents was at ** percent.

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Online grocery shopping

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Sustainable and organic food shopping

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Inflation

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Store selection

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Expenditure

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Topics

U.S. generations: grocery shopping behaviorDemographic developmentFood shopping behavior in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorMillennials
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