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Characteristics belonging to local and big brands according to European consumers in 2018

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Source

Release date

October 2018

Region

EU

Survey time period

2018

Number of respondents

3,334 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "For the following statements we ask you please to indicate if it applies better to local brands or big brands".

Citation formats

Local and big brands characteristics according to European consumers 2018

Published by
F. Watty,
Dec 9, 2019
In Europe, local brands were perceived as more sustainable than big brands, a survey revealed. ** percent of European consumers believed that local brands respected the environment and the resources of territory, while only ** percent of respondents thought the same about big brands. Additionally, ** percent of consumers associated local brands with values such as fairness, transparency, honesty, and integrity.
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