* This figure refers to the number of UK respondents. The number of U.S. respondents was not provided by the source.
The survey was conducted on online panels that balanced gender, generations, and geography.
Citation formats
Meaning of sustainability according to consumers in the U.S. and UK 2022
When asked about their perspective on what sustainability means, nearly half of surveyed consumers in the United Kingdom (UK) and about 45 percent of consumers in the United States agreed that it implies that products are made from recycled, sustainable and natural fibers and materials. Around a third of shoppers from both countries also defined sustainability as environmental responsibility.
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First Insight. (April 1, 2022). Meaning of sustainability according to consumers in the United States and United Kingdom (UK) in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1318301/meaning-of-sustainability-according-to-us-and-uk-consumers/
First Insight. "Meaning of sustainability according to consumers in the United States and United Kingdom (UK) in 2022." Chart. April 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1318301/meaning-of-sustainability-according-to-us-and-uk-consumers/
First Insight. (2022). Meaning of sustainability according to consumers in the United States and United Kingdom (UK) in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1318301/meaning-of-sustainability-according-to-us-and-uk-consumers/
First Insight. "Meaning of Sustainability According to Consumers in The United States and United Kingdom (Uk) in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2022, /statistics/1318301/meaning-of-sustainability-according-to-us-and-uk-consumers/
First Insight, Meaning of sustainability according to consumers in the United States and United Kingdom (UK) in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1318301/meaning-of-sustainability-according-to-us-and-uk-consumers/ (last visited August 01, 2026)
Meaning of sustainability according to consumers in the United States and United Kingdom (UK) in 2022 [Graph], First Insight, April 1, 2022. [Online]. Available: /statistics/1318301/meaning-of-sustainability-according-to-us-and-uk-consumers/
