Key insights
- Leading sustainable shopping habits
- Buy products that will last for a long time

Detailed statistics
Common sustainable shopping habits in Japan 2024
- Leading sustainable goal of interest to consumers
- Life below water

Detailed statistics
Interest level in the 17 SDGs in Japan 2024
- Sales value of Fairtrade certified products
- bn JPY

Detailed statistics
Market size of Fairtrade products in Japan 2014-2023
贰诲颈迟辞谤鈥檚 Picks
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Current statistics on this topic
Recommended statistics
Overview
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Household CO2 emissions per household Japan FY 2014-2023

Household CO2 emissions per household Japan FY 2014-2023
Household carbon dioxide (CO2) emissions per household in Japan from fiscal year 2014 to 2023 (in kilograms of CO2)
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Interest level in the 17 SDGs in Japan 2024

Interest level in the 17 SDGs in Japan 2024
Leading Sustainable Development Goals of interest among consumers in Japan as of February 2024
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Level of awareness of sustainability-related keywords in Japan 2024

Level of awareness of sustainability-related keywords in Japan 2024
Awareness and understanding of sustainability-related topics in Japan as of August 2024
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Awareness of sustainable labels in Japan 2024

Awareness of sustainable labels in Japan 2024
Awareness of major sustainable certifications in Japan as of October 2024
Sustainable consumption habits
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Common sustainable shopping habits in Japan 2024

Common sustainable shopping habits in Japan 2024
Most common sustainable shopping habits in Japan as of February 2024
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Share of people avoiding goods harming environment and society in Japan 2024, by age

Share of people avoiding goods harming environment and society in Japan 2024, by age
Share of consumers refraining from buying products harming the environment and society in Japan as of February 2024, by age group
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Share of shoppers buying eco-friendly produced products in Japan 2024, by age

Share of shoppers buying eco-friendly produced products in Japan 2024, by age
Share of consumers buying products from eco-friendly production and manufacturing in Japan as of February 2024, by age group
Ethical consumption
5
- Most bought ethical consumption-related products and service segments 2025
- Reasons for ethical consumption in Japan 2024
- Leading incentives for ethical consumption in Japan 2024
- Major challenges in ethical consumption in Japan 2024
- Readiness to pay more for ethical products and services in Japan 2024, by type
Ethical consumption
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Most bought ethical consumption-related products and service segments 2025

Most bought ethical consumption-related products and service segments 2025
Most popular product and service segments related to ethical consumption in Japan as of October 2025
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Reasons for ethical consumption in Japan 2024

Reasons for ethical consumption in Japan 2024
Leading reasons for practicing ethical consumption in Japan as of October 2024
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Leading incentives for ethical consumption in Japan 2024

Leading incentives for ethical consumption in Japan 2024
Leading incentives to motivate ethical consumption in Japan as of October 2024
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Major challenges in ethical consumption in Japan 2024

Major challenges in ethical consumption in Japan 2024
Leading challenges in practicing ethical consumption in Japan as of October 2024
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Readiness to pay more for ethical products and services in Japan 2024, by type

Readiness to pay more for ethical products and services in Japan 2024, by type
Willingness to pay more for ethical products and services in Japan as of October 2024, by type
Sustainable food consumption
5
Sustainable food consumption
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Preferences for eco-friendly produce in Japan 2024, by type

Preferences for eco-friendly produce in Japan 2024, by type
Consumer preferences for eco-friendly produce and foods in Japan as of November 2024, by type
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Share of people reducing food waste in Japan 2018-2024

Share of people reducing food waste in Japan 2018-2024
Share of people taking measures to reduce food waste in Japan from 2018 to 2024
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Leading reasons to throw away food Japan 2024

Leading reasons to throw away food Japan 2024
Leading reasons to throw away food in Japan as of September 2024
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Most common food waste categories in Japan 2024

Most common food waste categories in Japan 2024
Most thrown away food products in Japan as of September 2024
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Estimated amount of food waste per person Japan FY 2013-2022

Estimated amount of food waste per person Japan FY 2013-2022
Estimated amount of food waste per person in Japan from fiscal year 2013 to 2022 (in kilograms)
Sustainable fashion
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Awareness of sustainable fashion in Japan 2025

Awareness of sustainable fashion in Japan 2025
Awareness of the term "sustainable fashion" in Japan as of October 2025
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Awareness of sustainable fashion in Japan 2025, by age

Awareness of sustainable fashion in Japan 2025, by age
Awareness of the term "sustainable fashion" in Japan as of October 2025, by age
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Common ethical fashion-related consumption habits 2025

Common ethical fashion-related consumption habits 2025
Most commonly adapted fashion-related ethical consumption habits in Japan as of October 2025
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Material flow of clothing in Japan 2024

Material flow of clothing in Japan 2024
Flow of materials in the clothing industry in Japan in 2024 (in 1,000 tons)
Fairtrade
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Awareness of Fairtrade in Japan 2024

Awareness of Fairtrade in Japan 2024
Awareness of the term "Fairtrade" in Japan as of October 2024
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Awareness of Fairtrade in Japan 2024, by age

Awareness of Fairtrade in Japan 2024, by age
Awareness of the term "Fairtrade" in Japan as of October 2024, by age group
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Average per person expenditures on Fairtrade products in Japan 2014-2023

Average per person expenditures on Fairtrade products in Japan 2014-2023
Average annual per capita expenditure on products certified Fairtrade in Japan from 2014 to 2023 (in Japanese yen)
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Market size of Fairtrade products in Japan 2014-2023

Market size of Fairtrade products in Japan 2014-2023
Sales value of products certified Fairtrade in Japan from 2014 to 2023 (in billion Japanese yen)
Secondhand and reuse
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Consumer willingness to buy used goods in Japan 2024

Consumer willingness to buy used goods in Japan 2024
Share of consumers feeling hesitant to buy and use secondhand goods in Japan as of May 2024
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Share of online auction and flea market app users in Japan 2024, by age

Share of online auction and flea market app users in Japan 2024, by age
Share of online auctions and mobile flea market application users in Japan in 2024, by age group
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Major used consumer goods categories in Japan 2024

Major used consumer goods categories in Japan 2024
Most popular product categories bought secondhand in Japan as of September 2024
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Secondhand goods market size in Japan 2013-2025

Secondhand goods market size in Japan 2013-2025
Reuse market size in Japan from 2013 to 2022 with forecasts until 2025 (in trillion Japanese yen)
Company image
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Major sustainable food brand companies in Japan 2023

Major sustainable food brand companies in Japan 2023
Sustainable Brand Index score of the leading food companies in Japan in 2023
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Major sustainable beverage and luxury foods brand companies in Japan 2023

Major sustainable beverage and luxury foods brand companies in Japan 2023
Sustainable Brand Index score of the leading beverage and luxury foods companies in Japan in 2023
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Major sustainable fashion brand companies in Japan 2023

Major sustainable fashion brand companies in Japan 2023
Sustainable Brand Index score of the leading fashion and accessories companies in Japan in 2023
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Major sustainable personal care brand companies in Japan 2023

Major sustainable personal care brand companies in Japan 2023
Sustainable Brand Index score of the leading cosmetics and toiletries companies in Japan in 2023
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