In 2024, over ** percent of consumers in Canada said they would pay an above-average price for sustainable goods that were produced or sourced locally. That said, only about a quarter of respondents said they would be willing to pay a premium of ** percent or more on such goods.
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PwC. (May 15, 2024). Consumers willing to pay a premium for sustainably made goods in Canada in 2024, by sustainable product characteristic [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1471293/acceptable-sustainability-premiums-canada/
PwC. "Consumers willing to pay a premium for sustainably made goods in Canada in 2024, by sustainable product characteristic." Chart. May 15, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1471293/acceptable-sustainability-premiums-canada/
PwC. (2024). Consumers willing to pay a premium for sustainably made goods in Canada in 2024, by sustainable product characteristic. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1471293/acceptable-sustainability-premiums-canada/
PwC. "Consumers Willing to Pay a Premium for Sustainably Made Goods in Canada in 2024, by Sustainable Product Characteristic." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 May 2024, /statistics/1471293/acceptable-sustainability-premiums-canada/
PwC, Consumers willing to pay a premium for sustainably made goods in Canada in 2024, by sustainable product characteristic ÌÇÐÄÆÆ½â°æ, /statistics/1471293/acceptable-sustainability-premiums-canada/ (last visited July 22, 2026)
Consumers willing to pay a premium for sustainably made goods in Canada in 2024, by sustainable product characteristic [Graph], PwC, May 15, 2024. [Online]. Available: /statistics/1471293/acceptable-sustainability-premiums-canada/