There was broad agreement between consumers from France, Germany, Italy, and the United Kingdom in 2023 about how a fashion item should be manufactured to protect the environment and therefore be classed as sustainable. The most popular response in of the four countries was that a fashion product should be manufactured by a company that does not use chemicals which are toxic for the skin or the environment. The exception was the **, where the highest share of respondents said that the company should reduce or reprocess its waste.
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DEFI. (July 4, 2023). Consumer opinions on how companies should manufacture fashion items to protect the environment in selected European countries in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1418640/environmental-protection-in-fashion-opinions-europe/
DEFI. "Consumer opinions on how companies should manufacture fashion items to protect the environment in selected European countries in 2023." Chart. July 4, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1418640/environmental-protection-in-fashion-opinions-europe/
DEFI. (2023). Consumer opinions on how companies should manufacture fashion items to protect the environment in selected European countries in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1418640/environmental-protection-in-fashion-opinions-europe/
DEFI. "Consumer Opinions on How Companies Should Manufacture Fashion Items to Protect The Environment in Selected European Countries in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Jul 2023, /statistics/1418640/environmental-protection-in-fashion-opinions-europe/
DEFI, Consumer opinions on how companies should manufacture fashion items to protect the environment in selected European countries in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1418640/environmental-protection-in-fashion-opinions-europe/ (last visited August 04, 2026)
Consumer opinions on how companies should manufacture fashion items to protect the environment in selected European countries in 2023 [Graph], DEFI, July 4, 2023. [Online]. Available: /statistics/1418640/environmental-protection-in-fashion-opinions-europe/