Factors influencing choice of programmatic sell-side vendor for digital video advertising according to advertising professionals in Europe as of February 2022
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During a 2022 survey carried out among digital video ad buyers from Europe, it was revealed that performance KPIs were the most important factor influencing the choice of programmatic sell-side vendor. Cost and data activation followed, ranked second and third, respectively.
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IAB Europe. (March 18, 2022). Factors influencing choice of programmatic sell-side vendor for digital video advertising according to advertising professionals in Europe as of February 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1318224/programmatic-vendor-europe/
IAB Europe. "Factors influencing choice of programmatic sell-side vendor for digital video advertising according to advertising professionals in Europe as of February 2022." Chart. March 18, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1318224/programmatic-vendor-europe/
IAB Europe. (2022). Factors influencing choice of programmatic sell-side vendor for digital video advertising according to advertising professionals in Europe as of February 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1318224/programmatic-vendor-europe/
IAB Europe. "Factors Influencing Choice of Programmatic Sell-side Vendor for Digital Video Advertising According to Advertising Professionals in Europe as of February 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Mar 2022, /statistics/1318224/programmatic-vendor-europe/
IAB Europe, Factors influencing choice of programmatic sell-side vendor for digital video advertising according to advertising professionals in Europe as of February 2022 ÌÇÐÄÆƽâ°æ, /statistics/1318224/programmatic-vendor-europe/ (last visited August 01, 2026)
Factors influencing choice of programmatic sell-side vendor for digital video advertising according to advertising professionals in Europe as of February 2022 [Graph], IAB Europe, March 18, 2022. [Online]. Available: /statistics/1318224/programmatic-vendor-europe/
