During a 2022 survey, *** percent of responding digital video advertising buyers stated they were planning to buy more then ** percent of their digital video ads directly (buyer to publisher purchase using non-programmatic methods). More than *** percent said they would buy more than ** percent of their digital video ads using the programmatic direct method (using private marketplaces/deal IDs to purchase direct deals in an automated way) and *** percent using programmatic real-time bidding (RTB) (buying on the RTB marketplace using whitelisting, blacklisting, or other methods to control where inventory is purchased).
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IAB Europe. (March 18, 2022). Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe. "Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022." Chart. March 18, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe. (2022). Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe. "Planned Purchase Methods of Digital Video Advertising According to Advertising Professionals in Europe as of February 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Mar 2022, /statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe, Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022 ÌÇÐÄÆƽâ°æ, /statistics/1318215/europe-digital-video-advertising-purchase-method/ (last visited August 01, 2026)
Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022 [Graph], IAB Europe, March 18, 2022. [Online]. Available: /statistics/1318215/europe-digital-video-advertising-purchase-method/
