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Share of people who followed influencers on social media in Thailand as of May 2023, by age

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Source

In cooperation with
Release date

June 2023

Region

Thailand

Survey time period

May 11 to 31, 2023

Number of respondents

21,494 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Do you follow at least one influencer on social media?"

Figures have been rounded.

Citation formats

Share of people who followed social media influencers Thailand 2023, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2023
According to a survey on social media influencers conducted by in May 2023, approximately ** percent of Thai respondents aged 16 to 24 years old stated that they followed at least one influencer on social media. Contrastingly, the same survey found that around percent of Thai respondents did not know what or who an influencer was.
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