Broadcast and print media were the leading information sources for product discovery and research among senior consumers in Japan. As revealed in a survey conducted in ***, television and radio were the most important source in shopping, with almost ** percent of respondents aged 65 years and older using it as a source to look up products. Newspapers, magazines, and books followed in second place.
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CAA. (June 14, 2024). Leading information sources of senior shoppers in Japan as of November 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1496342/japan-senior-information-source-shopping/
CAA. "Leading information sources of senior shoppers in Japan as of November 2023." Chart. June 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1496342/japan-senior-information-source-shopping/
CAA. (2024). Leading information sources of senior shoppers in Japan as of November 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1496342/japan-senior-information-source-shopping/
CAA. "Leading Information Sources of Senior Shoppers in Japan as of November 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jun 2024, /statistics/1496342/japan-senior-information-source-shopping/
CAA, Leading information sources of senior shoppers in Japan as of November 2023 ÌÇÐÄÆƽâ°æ, /statistics/1496342/japan-senior-information-source-shopping/ (last visited July 21, 2026)
Leading information sources of senior shoppers in Japan as of November 2023 [Graph], CAA, June 14, 2024. [Online]. Available: /statistics/1496342/japan-senior-information-source-shopping/
