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Distribution of time spent watching social video in the United States as of December 2024, by device

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Source

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Release date

January 2025

Region

United States

Survey time period

December 2024

Number of respondents

1,307 respondents

Age group

13-74 years

Method of interview

Online survey

Supplementary notes

Original question: 鈥淭hink about the time you spend watching non-premium online videos. How is that time allocated across devices?鈥

Citation formats

Social video engagement share in the U.S. 2024, by device

Published by
Christy Tila,
Feb 24, 2025

According to a survey conducted in December 2024 among video viewers in the United States, over four in ** respondents reported using their phones to watch social video. TVs were the second most common device for watching online video content, such as YouTube videos, Instagram Reels, or TikTok short videos.

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