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Black Friday continues to be a major shopping event in Spain, with fashion items topping the list of desired purchases. According to recent data, ** percent of Spanish consumers planning to participate in Black Friday 2025 intend to buy clothing and accessories. This highlights the enduring appeal of fashion deals during the annual sales extravaganza, despite changing consumer habits and economic conditions.

Spending patterns and preferences

While fashion remains the most popular category, Spanish shoppers are also interested in shoes and health and beauty products, with ** percent and ** percent of consumers planning to purchase these items, respectively. The average planned spend for Black Friday 2025 is expected to be around *** euros per person, showing a slight decrease from the previous year. Interestingly, over ** percent of consumers anticipate spending at least **** during the event.

Shopping methods and consumer behavior

The shift towards online shopping continues to dominate Black Friday trends in Spain. Over **** of consumers planned to do their Black Friday shopping online in 2024, while less than *** percent intended to only visit physical stores. In 2025, most Spanish consumers, roughly ** percent, planned to already shop for Christmas gifts on Black Friday.