Original source question. "Please rate the importance of the following attributes to you when choosing a brand?"
Attribute: "Whether I get good value for the price"
Citation formats
Importance of value for price for consumers when choosing a brand India 2020
In a survey conducted in September 2020, regarding the importance of value for price when choosing a brand in India, about ** percent of the respondents stated that value for price was very important. Further, for about ** percent of the respondents, value for price was extremely important. Consumers in India thus place a huge importance on this attribute.
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IBM Institute for Business Value. (September 2, 2020). Importance of value for price for consumers when choosing a brand in India in September 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1197855/india-importance-of-value-for-price-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value. "Importance of value for price for consumers when choosing a brand in India in September 2020." Chart. September 2, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1197855/india-importance-of-value-for-price-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value. (2020). Importance of value for price for consumers when choosing a brand in India in September 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1197855/india-importance-of-value-for-price-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value. "Importance of Value for Price for Consumers When Choosing a Brand in India in September 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Sep 2020, /statistics/1197855/india-importance-of-value-for-price-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value, Importance of value for price for consumers when choosing a brand in India in September 2020 ÌÇÐÄÆƽâ°æ, /statistics/1197855/india-importance-of-value-for-price-for-consumers-when-choosing-a-brand/ (last visited August 03, 2026)
Importance of value for price for consumers when choosing a brand in India in September 2020 [Graph], IBM Institute for Business Value, September 2, 2020. [Online]. Available: /statistics/1197855/india-importance-of-value-for-price-for-consumers-when-choosing-a-brand/
