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How social media influences the purchase decision of Hispanic Americans and non-Hispanic Americans when shopping for food in the United States in 2023

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Source

Release date

March 2023

Region

United States

Survey time period

February 1 to March 13, 2023

Age group

18 years and older

Supplementary notes

1,508 responses from Hispanic Americans.
32,160 responses from non-Hispanic Americans.

This question was phrased by the source as follows: "How much does social media influence the food you buy?"

Citation formats

U.S. Hispanics: how social media influences food purchases in 2023

Published by
F. Watty,
Mar 6, 2024

In 2023, Hispanic Americans were more likely to be influenced by social media when buying food. Over a of U.S. Hispanics surveyed indicated that social media influences their food purchase 'a little', while *** in ** respondents even stated that it influences their decision 'a lot'.

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U.S. Hispanics: shopping behaviorU.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behaviorHispanic health in the U.S.Hispanic population in the U.S.
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