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Planned change in selected trade show-related activities' budgets according to event marketers in the United States as of February 2026

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Source

Release date

February 2026

Region

United States

Survey time period

as of February 27, 2026

Number of respondents

<200

Special properties

among event and trade show marketers

Supplementary notes

The source does not specify the survey's type or date. The date given is the release date.

Percentage points missing 100 are probably due to rounding.

Citation formats

Change in trade show-related activities' budgets among marketers in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2026

During a survey among event marketers in the United States released in early 2026, approximately * (** percent) of respondents reported plans to increase their spending on booth space. Nearly **** (** percent) intended to decrease their spending on travel and lodging. According to the same study, less than **** of U.S. marketers expressed optimism towards the effectiveness of trade shows as a sales and marketing medium.

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Topics

Trade show and event marketingExhibition, Convention & Meeting Industry in the U.S.Business travel in the United StatesSocial media and events in the United StatesGlobal business travel
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