According to a survey released in early 2026, approximately 40 percent of responding event marketers in the United States stated their exhibit-marketing budgets remained the same compared to the previous year. Around one-fifth (or 20 percent) of the interviewees reported an increase, while 21 percent said it decreased.
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Exhibitor. (February 27, 2026). Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor. "Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2026." Chart. February 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor. (2026). Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor. "Planned Annual Change in Exhibit-marketing Budgets According to Event Marketers in The United States as of February 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2026, /statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor, Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2026 ÌÇÐÄÆƽâ°æ, /statistics/257287/planned-change-to-trade-show-budgets-in-the-us/ (last visited July 27, 2026)
Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2026 [Graph], Exhibitor, February 27, 2026. [Online]. Available: /statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
