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Leading platforms types with programmatically purchased video ads in the United States as of October 2021

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Source

Release date

January 2022

Region

United States

Survey time period

October 2021

Number of respondents

250 respondents

Special properties

among advertisers (63 percent agency and 37 percent marketer) / purchases in the last 12 months

Citation formats

Platforms with programmatically purchased video ads in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 28, 2022
According to an October 2021 survey carried out among advertisers in the United States, ** percent of respondents said they had bought video ads programmatically on social media sites over the 12 months leading up to the survey. This was followed by ** percent saying they bought video ads programmatically on video sites, and ** percent saying they did so on over-the-top (OTT) streaming services.
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