B2B spending for raw materials by channel 2022| ��ƽ��

Distribution of business-to-business (B2B) spending for raw materials in 2022, by channel

Characteristic	Share of B2B buyers
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Release date

February 2023

More information

Region

Worldwide

Survey time period

November 25, 2022 to December 5, 2022

Number of respondents

2,261 B2B buyers

Age group

20 years and older

Supplementary notes

B2B buyers included purchase managers, procurement managers, purchasing clerks, agents, purchaser and c-level executives with a purchasing budget of more than 24,000 U.S. dollars in companies with an annual revenue higher than 595,000 U.S. dollars.

Survey panel composed as follows:
UK (207), U.S. (201), Germany (204), South Africa (200), China (206), Brazil (201), Australia (202), UAE (200), Japan (202), Netherlands (217) and India (220).

Citation formats

Business-to-business (B2B) enterprises still rely on traditional business relationships or well-known suppliers when it comes to raw materials purchases. A worldwide survey from 2022 showed that ** percent of B2B buyers opted for the supplier’s website, while ** percent used the supplier’s mobile app. Sales representative, either in person or contact via phone or email, followed closely in the ranking. The channel ranking for general purchases showed similar results, with lower relevance of in-person relationships with sales representatives.

Investing in marketplaces

Marketplaces are going to be more popular in the future than they are now, with up to ** percent of B2B buyers using them in five years' time. Sellers anticipate this development in purchase intentions, and they are already investing accordingly. In 2022, ** percent of UK B2B companies planned investments in third-party marketplaces and ** percent of Scandinavian companies intended to do the same.

The primacy of Amazon Business

Amazon Business topped the ranking of most popular B2B generalist marketplaces, with over one-third of B2B buyers using it worldwide. The B2B platform of e-commerce behemoth Amazon was widely used in the U.S., as nearly in *** B2B buyers reported having shopped on Amazon Business in India. South Africa followed in the ranking with ** percent of answers.