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Main reasons e-commerce tasks have become more challenging since March 2020 according to business-to-business (B2B) buyers in 2021

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Source

Release date

2021

Region

Worldwide

Survey time period

late February and early March 2021

Number of respondents

150 respondents

Special properties

B2B buyers*

Supplementary notes

* Buyers working in manufacturing, financial services, and consumer packaged goods (CPG) companies with over 250 million U.S. dollars in annual revenue.

Industry breakdown:
43% Financial services
39% Manufacturing
17% Consumer packaged goods

Citation formats

Reasons behind post-pandemic B2B e-commerce challenges 2021

Published by
Yihan Ma,
Apr 27, 2022
A 2021 survey showed that business-to-business (B2B) buyers' expectations from their suppliers have increased significantly since the pandemic. As B2B shoppers purchase online more than before, process issues are perceived more often (** percent of answers). According to almost ** percent of respondents, B2B e-commerce became more challenging since because B2B buyers increasingly expect a customer journey as smooth and easy as business-to-consumer purchases.
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B2B e-commerce in EuropeB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin AmericaSoftware as a Service (SaaS)
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