Swedish retailer ICA was the advertiser with the highest ad spending in Sweden in 2023, with roughly *** billion Swedish kronor invested in advertising activities that year. Kooperativa Förbundet -  federation of consumer co-operatives and operator of the Coop supermarkets - ranked second, with an ad spend of *** million Swedish kronor.
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Myndigheten för press, radio och tv. (October 21, 2024). Leading advertisers in Sweden in 2023, by ad spend (in million SEK) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/451692/highest-spending-advertisers-in-sweden/
Myndigheten för press, radio och tv. "Leading advertisers in Sweden in 2023, by ad spend (in million SEK)." Chart. October 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/451692/highest-spending-advertisers-in-sweden/
Myndigheten för press, radio och tv. (2024). Leading advertisers in Sweden in 2023, by ad spend (in million SEK). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/451692/highest-spending-advertisers-in-sweden/
Myndigheten för press, radio och tv. "Leading Advertisers in Sweden in 2023, by Ad Spend (in Million Sek)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2024, /statistics/451692/highest-spending-advertisers-in-sweden/
Myndigheten för press, radio och tv, Leading advertisers in Sweden in 2023, by ad spend (in million SEK) ÌÇÐÄÆƽâ°æ, /statistics/451692/highest-spending-advertisers-in-sweden/ (last visited July 24, 2026)
Leading advertisers in Sweden in 2023, by ad spend (in million SEK) [Graph], Myndigheten för press, radio och tv, October 21, 2024. [Online]. Available: /statistics/451692/highest-spending-advertisers-in-sweden/
