According to a survey among South Korean content creators, the IT, technology, and science field was the one in which most content creators created branded content in 2022 with around ** percent of respondents answering that way. Food and cooking-related content followed, with a response share of around ** percent.
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Korea Radio Promotion Association. (February 5, 2024). Most common genre for creating branded content in South Korea in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1489302/south-korea-branded-content-creation-genre/
Korea Radio Promotion Association. "Most common genre for creating branded content in South Korea in 2022." Chart. February 5, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1489302/south-korea-branded-content-creation-genre/
Korea Radio Promotion Association. (2024). Most common genre for creating branded content in South Korea in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1489302/south-korea-branded-content-creation-genre/
Korea Radio Promotion Association. "Most Common Genre for Creating Branded Content in South Korea in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Feb 2024, /statistics/1489302/south-korea-branded-content-creation-genre/
Korea Radio Promotion Association, Most common genre for creating branded content in South Korea in 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1489302/south-korea-branded-content-creation-genre/ (last visited July 21, 2026)
Most common genre for creating branded content in South Korea in 2022 [Graph], Korea Radio Promotion Association, February 5, 2024. [Online]. Available: /statistics/1489302/south-korea-branded-content-creation-genre/