The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes" The study analyzed a total of 85,261 accounts and over 3.4 million videos.
Tiny accounts: between 0 and 100 followers and between 0 and 500 views.
Small accounts: between 101 and 1,000 followers and between 501 and 1,000 views.
Medium accounts: between 1,001 and 10,000 followers and between 1,001 and 5,000 views.
Big accounts: between 10,001 and 50,000 followers and between 5,001 and 25,000 views
Huge accounts: over 50,001 followers and over 25,001 views.
From March 2023 to August 2023, TikTok accounts with up to 100 followers and *** views produced videos of approximately ** seconds on average. Small and medium accounts produced videos of around ** seconds in length, respectively. Huge accounts, which presented over * followers and over * views, produced content with a duration of almost ** seconds on average as of the examined period.
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Metricool. (September 26, 2023). Average TikTok video length from March 2023 to August 2023, by number of followers [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1372558/tiktok-video-duration-by-number-of-followers/
Metricool. "Average TikTok video length from March 2023 to August 2023, by number of followers." Chart. September 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1372558/tiktok-video-duration-by-number-of-followers/
Metricool. (2023). Average TikTok video length from March 2023 to August 2023, by number of followers. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1372558/tiktok-video-duration-by-number-of-followers/
Metricool. "Average Tiktok Video Length from March 2023 to August 2023, by Number of Followers." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Sep 2023, /statistics/1372558/tiktok-video-duration-by-number-of-followers/
Metricool, Average TikTok video length from March 2023 to August 2023, by number of followers ÌÇÐÄÆƽâ°æ, /statistics/1372558/tiktok-video-duration-by-number-of-followers/ (last visited August 04, 2026)
Average TikTok video length from March 2023 to August 2023, by number of followers [Graph], Metricool, September 26, 2023. [Online]. Available: /statistics/1372558/tiktok-video-duration-by-number-of-followers/
