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Share of content creators worldwide who are also influencers as of May 2022, by country

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Sources

Release date

August 2022

Region

Worldwide

Survey time period

May 5 to 20, 2022

Number of respondents

9,000 respondents

Age group

16 years and older

Supplementary notes

The survey was conducted among 4,535 Gen Pop creators and 5,111 Gen Z creators

Influencers are defined as content creators who have 5,000 followers or more and earn money from social media.

Citation formats

Global content creators who are influencers 2022, by country

Published by Thuy D., Jan 6, 2023

According to a survey of content creators conducted in May 2022 in nine global markets, approximately *** in ** content creators based in * and **** were also influencers. Influencers usually have a larger user base and a higher reach, with less segmentation among followers. Content creators are identified as users who participate in artistic or creative activities and choose to share them online as social media content on monthly basis. In *, ** percent of content creators that were Gen Z users were also influencers, namely, they had or more followers and earned money from social media. In comparison, only ** percent of general content creators could define themselves as influencers.

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