The study analyzed a total of 92,000 TikTok accounts and over 2.31 million posts.
Tiny accounts: between 0 and 2,000 followers. Small accounts: between 2,001 and 10,000 followers. Medium accounts: between 10,001 and 100,000 followers. Big accounts: between 100,001 and one million followers. Huge accounts: over one million followers.
Citation formats
TikTok: interaction change 2025-2026, by audience size
In 2026, smaller creators with less than *** followers experienced an increase in the number of interactions, around ** percent compared to 2025. Big accounts, which had between 10,000 and * followers, experienced an increase in interactions of * percent year-over-year in 2026. In comparison, creators with a small audience saw an increase of over ** percent in their interactions.
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Metricool. (May 12, 2026). Year-over-year change in interactions on TikTok accounts between 2025 and 2026, by number of followers [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1441217/yoy-tiktok-interaction-change-audience-size/
Metricool. "Year-over-year change in interactions on TikTok accounts between 2025 and 2026, by number of followers." Chart. May 12, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1441217/yoy-tiktok-interaction-change-audience-size/
Metricool. (2026). Year-over-year change in interactions on TikTok accounts between 2025 and 2026, by number of followers. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1441217/yoy-tiktok-interaction-change-audience-size/
Metricool. "Year-over-year Change in Interactions on Tiktok Accounts between 2025 and 2026, by Number of Followers." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2026, /statistics/1441217/yoy-tiktok-interaction-change-audience-size/
Metricool, Year-over-year change in interactions on TikTok accounts between 2025 and 2026, by number of followers ÌÇÐÄÆƽâ°æ, /statistics/1441217/yoy-tiktok-interaction-change-audience-size/ (last visited July 24, 2026)
Year-over-year change in interactions on TikTok accounts between 2025 and 2026, by number of followers [Graph], Metricool, May 12, 2026. [Online]. Available: /statistics/1441217/yoy-tiktok-interaction-change-audience-size/
