In 2020, ** percent of German companies planned to spend between 10,000 and * euros on influencer marketing. ** percent planned to spend over ** euros. The graph shows planned annual spending on influencer marketing in German companies, based on an online survey conducted in 2018 and 2020.
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BVDW. (April 28, 2021). What is your company's or your customer's planned annual budget for influencer marketing? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1268496/influencer-marketing-planned-company-budget-germany/
BVDW. "What is your company's or your customer's planned annual budget for influencer marketing?." Chart. April 28, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1268496/influencer-marketing-planned-company-budget-germany/
BVDW. (2021). What is your company's or your customer's planned annual budget for influencer marketing?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1268496/influencer-marketing-planned-company-budget-germany/
BVDW. "What Is Your Company's or Your Customer's Planned Annual Budget for Influencer Marketing?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Apr 2021, /statistics/1268496/influencer-marketing-planned-company-budget-germany/
BVDW, What is your company's or your customer's planned annual budget for influencer marketing? ÌÇÐÄÆÆ½â°æ, /statistics/1268496/influencer-marketing-planned-company-budget-germany/ (last visited July 31, 2026)
What is your company's or your customer's planned annual budget for influencer marketing? [Graph], BVDW, April 28, 2021. [Online]. Available: /statistics/1268496/influencer-marketing-planned-company-budget-germany/