In 2020, almost ** percent of Germans were bothered by influencers receiving money for recommending products. ** percent were not, but only as long as advertising was clearly labeled as such. The figures are based on a survey conducted in Germany in 2020 regarding opinions on influencers earning money or receiving another form of compensation in return for product suggestions.
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BVDW. (April 23, 2020). Does it bother you that influencers recommend products for money or another form of compensation? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/1267948/influencers-money-for-product-recommendations-opinions-germany/
BVDW. "Does it bother you that influencers recommend products for money or another form of compensation?." Chart. April 23, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/1267948/influencers-money-for-product-recommendations-opinions-germany/
BVDW. (2020). Does it bother you that influencers recommend products for money or another form of compensation?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/1267948/influencers-money-for-product-recommendations-opinions-germany/
BVDW. "Does It Bother You That Influencers Recommend Products for Money or Another Form of Compensation?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Apr 2020, /statistics/1267948/influencers-money-for-product-recommendations-opinions-germany/
BVDW, Does it bother you that influencers recommend products for money or another form of compensation? ÌÇÐÄÆÆ½â°æ, /statistics/1267948/influencers-money-for-product-recommendations-opinions-germany/ (last visited August 02, 2026)
Does it bother you that influencers recommend products for money or another form of compensation? [Graph], BVDW, April 23, 2020. [Online]. Available: /statistics/1267948/influencers-money-for-product-recommendations-opinions-germany/