In 2020, ** percent of German companies had a department working specifically on influencer marketing. The graph shows the results of an online survey conducted among German companies during the end of 2020 - beginning of 2021. The respondents were employees responsible for social media and influencer marketing.
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BVDW. (April 28, 2021). Does your company have employees responsible specifically for influencer marketing? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/1268573/influencer-marketing-departments-companies-share-germany/
BVDW. "Does your company have employees responsible specifically for influencer marketing?." Chart. April 28, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/1268573/influencer-marketing-departments-companies-share-germany/
BVDW. (2021). Does your company have employees responsible specifically for influencer marketing?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/1268573/influencer-marketing-departments-companies-share-germany/
BVDW. "Does Your Company Have Employees Responsible Specifically for Influencer Marketing?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Apr 2021, /statistics/1268573/influencer-marketing-departments-companies-share-germany/
BVDW, Does your company have employees responsible specifically for influencer marketing? ÌÇÐÄÆÆ½â°æ, /statistics/1268573/influencer-marketing-departments-companies-share-germany/ (last visited August 02, 2026)
Does your company have employees responsible specifically for influencer marketing? [Graph], BVDW, April 28, 2021. [Online]. Available: /statistics/1268573/influencer-marketing-departments-companies-share-germany/